Historic Context
In 1847 settlers though West Jordan to be their new Zion, or Holy Land, thus naming it after Israel’s River Jordan—an historical reverence that has imbued a distinctive sense of place. Agriculture, mills and mining drove a progressive economy, which produced one of the first sawmills and leather tanneries west of the Mississippi. Today West Jordan is one of the fastest growing Utah cities, spurring downtown redevelopment projects and the new TRAX light rail line. Juxtaposed against the town’s history is the overarching landscape that was the natural habitat for the Elk, which is the state animal of Utah. In Native American lore, the elk symbolizes personal bounty or plenty, and the attributes to empower you to take the next step as you journey towards your goals. Finally, the origin of the root word “nov” references “new.” Novitas means freshness, newness, novelty. To fuse the history and symbolism of all the above into an energy that people will want to be a part of, we’ve assigned it a name: Novi. This story is an invitation to Embrace the Novi.


Our Story
This land is rooted in a pioneer spirit. It’s a place of new beginnings. A fertile ground of prosperity, providing sustenance and hidden treasure. For centuries the Wapiti roamed this thriving landscape while an aura of novitas beckoned, making West Jordan one of the fastest growing cities in Utah. Legend says that an Elk bounding into your life foretells a time of plenty. For nearly two centuries, new arrivals to West Jordan have been moved by the pride, power and passion of the Elk’s energy to make this place their home. To stand apart from the crowd and make their own tracks. To thrive. This novitas spirit lives on in luxury modern living at Jordan Valley Station. Smart homes with gourmet kitchens, expansive ceilings and lux touches from countertops to closets are ensconced in a community brimming with entertaining and recreational amenities. All just steps from the TRAX that will keep you connected to the metro workplace, area attractions and outdoor adventures. We invite you to work smart. Play hard. Live well. 
Embrace the Novi